Absolutely PR's Maggie Holben shared PR perspective yesterday with Thom Gabrukiewicz of the Sioux Falls ArgusLeader. Thoughts from Holben:
"And viral efforts such as this one can be disastrous for companies, especially in the age of instant information, said Maggie Holben, a public relations expert from Lakewood, Colo.
'That's what we fondly call a crisis,' she said of YouTube protests such as Hadrick's. 'You have to circle the wagons, you have to respond and you have to tell people who you are. Is there a trick remedy? No. It's honesty.'"
The YouTube protest involves a South Dakota rancher who takes issue with a Yellow Tail wine PR campaign that raises funds for the Humane Society of the United States. Details from Gabrukiewicz' report:
"My concern is with the Humane Society of the United States, which isn't connected at all with the dog and cat shelters in our local communities," the fifth-generation Vale rancher said Thursday. "This is an organization that's pushing a vegan agenda in this country, and that concerns me. That donation is going to go to efforts to try and put me out of business, and I'm just not going to support a company that does that."
Link to the ArgusLeader
Take a look at the YouTube protest: