Tuesday, June 07, 2016
"Crisis isn't a matter of if but of when, and when crisis strikes your company or organization, being a competent spokesperson is a critical component in effective crisis management."
For the full article, link to businessjournals.com now.
Wednesday, June 01, 2016
Content Marketing Institute: "3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan"
"If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup."
Link to the Institute website to read the full article.
Monday, May 09, 2016
"YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.
'I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.'"
Link to the full article on LATimes.com
Friday, May 06, 2016
"Instagram recently conducted research that found that 93% of mothers in the U.S. use Instagram at least once a week, and 68% use it daily, checking it up to six times throughout the day. And given that one in four women over the age of 18 in the United States is a mom, that is a very large demographic. Women also tend to control the purse strings at home. Researchers predict that two-thirds of all consumer spending over the next decade will be driven by women."
Link to the full 6 Minute Read/Technology posting at FastCompany.com
Tuesday, April 05, 2016
"When people imagine machine learning, they tend to think about talking cars or humanoid robots—the stuff of sci-fi fantasy, or else dystopian fiction. But machine learning is neither, and it's already changing what computers can do. In the near future anyway, it's going to transform the way we work—starting with that smartphone in your pocket."
Link to read the full posting (Five Minute Read/The Future of Work)
Thursday, March 31, 2016
What: Repair and fix-up of the home of a disabled resident in Metro Denver occurs 8:30 a.m. to 5 p.m. by volunteers from Countrywide Home Loans (a national co-sponsor of Community Build Day); Congressman Bob Beauprez will be on site at 10 a.m. to celebrate Community Build Day’s 5th anniversary year and thank local volunteers. Since inception, the national CBD effort has brought 6,300 volunteers in 61 cities together to help more than 275 families. On the August 5 Community Build Day, there will be 64 builds going on in 45 states concurrently.
When: Saturday, August 5, 8 a.m. to 5 p.m.
Where: 520 South Clarkson Denver, Colorado 80209
Schedule: Two house captains arrive at 7:30 am, volunteers at 8am, lunch at 12 noon and day to end around 5pm (media coverage best before 3 p.m.)
Volunteer Appreciation: 10 a.m. Congressman Bob Beauprez Family/Project Profile: The homeowner is disabled and lives alone. He is unable to lift, bend, or twist due to a back injury from his work as a machinist. The scope of work includes: weatherizing windows, tile replacement in bath, replacement of rear entry door, painting, installation of smoke detectors, and repairs to 2 exterior porch pillars.
Number of Volunteers: 30, supplied by Countrywide Home Loans, Metro Denver team
Media Response: We had media coverage from La Voz Nueva, Denver Post YourHub (Denver section), Denver Business Journal Good Works, 850 KOA (phone interview with the volunteer captain) and KCNC CBS4 6 pm news. Photos by Steve Groer.
Link to the Facebook Album
Wednesday, March 30, 2016
HubSpot Blog/Excellent Information: "When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]"
"...an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content."
Link to the full HubSpot posting by Mike Donnelly