Thursday, March 31, 2016

Media Relations Case Study: Community Build Day/Denver

From the Saturday, August 5, 2006, Media Advisory for this Countrywide Home Loans, Financial Services Roundtable and Rebuilding Together Metro Denver community project:

What: Repair and fix-up of the home of a disabled resident in Metro Denver occurs 8:30 a.m. to 5 p.m. by volunteers from Countrywide Home Loans (a national co-sponsor of Community Build Day); Congressman Bob Beauprez will be on site at 10 a.m. to celebrate Community Build Day’s 5th anniversary year and thank local volunteers. Since inception, the national CBD effort has brought 6,300 volunteers in 61 cities together to help more than 275 families. On the August 5 Community Build Day, there will be 64 builds going on in 45 states concurrently.

When: Saturday, August 5, 8 a.m. to 5 p.m. 

Where: 520 South Clarkson Denver, Colorado 80209

Schedule: Two house captains arrive at 7:30 am, volunteers at 8am, lunch at 12 noon and day to end around 5pm (media coverage best before 3 p.m.)

Volunteer Appreciation: 10 a.m. Congressman Bob Beauprez Family/Project Profile: The homeowner is disabled and lives alone. He is unable to lift, bend, or twist due to a back injury from his work as a machinist. The scope of work includes: weatherizing windows, tile replacement in bath, replacement of rear entry door, painting, installation of smoke detectors, and repairs to 2 exterior porch pillars. 

Number of Volunteers: 30, supplied by Countrywide Home Loans, Metro Denver team

Media Response: We had media coverage from La Voz Nueva, Denver Post YourHub (Denver section), Denver Business Journal Good Works, 850 KOA (phone interview with the volunteer captain) and KCNC CBS4 6 pm news. Photos by Steve Groer.

Link to the Facebook Album

Wednesday, March 30, 2016

HubSpot Blog/Excellent Information: "When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]"

Quoting from HubSpot's March 25th posting:

" unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content."

Link to the full HubSpot posting by Mike Donnelly

Sunday, March 20, 2016

USA Today: "Hospitals texting to calm nerves' [video]

Quoting from the March 8th USA Today posting:

"Some hospitals are now using texts to communicate with patients and families before, during and after some surgeries to help alleviate anxiety."

Link to to view the video