Monday, December 29, 2008

Absolutely PR Owner/Founder Maggie Chamberlin Holben, APR, Appointed to Second Three-Year Term on The Colorado BioScience Association Board

Maggie Chamberlin Holben, owner/founder of Denver public relations consulting firm Absolutely Public Relations, has been appointed to a second three-year term on the Colorado BioScience Association (CBSA) Board of Directors. As a board member of the CBSA since 2005, Holben serves as chair of the association’s Communications Committee and assists with media relations efforts for the organization.

In 2008, Absolutely PR's CBSA Colorado Rankings campaign was featured in Medical Device Daily; Externship campaign in BioOptics World, Nature Biotechnology and BioWorld Perspectives; and a CBSA bylined article for Drug Discovery & Development. Further, in the Denver market, CBSA enjoy numerous placements this year, including most recently the Denver Post feature on the CBSA/BioWest Venture Showcase competition and new executive director Q&A, and the Denver Business Journal exclusive of the John Collar Executive Director announcement in late November. Colorado Public Radio in Denver and Boulder both ran features about CBSA and its BioWest Venture Showcase competition, plus 9News/My20's Kyle Dyer aired an interview about the new CBSA Career Fair debuting at the 2008 BioWest Conference & Expo.

Since 2005 when the CBSA’s formal media relations program launched by Absolutely PR for CBSA, there have been 523 recorded print editorial media placements, which is the equivalent of at least $433,076.59 if the same amount of space was purchased as advertising. These print placements total 34,715,218 in circulation exposure (metrics updated as of December 12, 2008).

In addition to traditional mainstream media targets Absolutely PR has also made extensive use of the new media information pipelines for CBSA, including the Colorado BioScience Association LinkedIn group, managed by Holben --; a blogspot newsfeed --; and ongoing Twitter posts for CBSA pitches and placements, plus announcement tweets throughout the 2008 BioWest conference, Nov. 13 and 14.

Absolutely PR offers - and to help clients achieve media awareness success. The company blogs placements and postings here at and on Twitter at

Wednesday, December 24, 2008

2008 -- fun stuff for @DenverPR aka Maggie Holben, APR

Absolutely PR Owner/Founder Maggie Holben (@DenverPR on Twitter) got the special opportunity to meet megaTwitter person @GuyKawasaki -- even sit by him at the Innovation Luncheon he keynoted at the Colorado BioScience Association's BioWest 2008, November 13 in Denver. Guy Kawasaki (seen with Maggie in the photo) is the accomplished author, Apple Fellow and Business Innovator who is the creator of the amazing new Blog Magazine site called Maggie has served on the CBSA's board of directors since 2005 (she was appointed to a second three-year term in 2008) and has provided media relations consulting to the association the entire time. She was introduced to CBSA by medical device manufacturer Baxa Corporation, an Absolutely PR client since 2003. "I'm so very glad I said yes to both Denise Brown, founding CBSA executive director, and Marian Robinson, Baxa Corp Marketing VP, when they asked me to participate in CBSA," Maggie says.

Other good news in 2008 -- Absolutely PR welcomed Bell Aquaculture, Albany, IN, to its client list.

Wednesday, December 17, 2008

Denver's Baxa Corp Announces 2009 Course Dates for its STAR Center® Training Facility

Englewood, Colo., December 17, 2008 – Baxa Corporation has published the 2009 course dates for training at its STAR (Skills Training, Academics and Resources) Center. The STAR Center, a premier facility designed for cleanroom and pharmacy practice demonstration, is located at the company’s headquarters south of Denver, Colorado. For 2009, Baxa and USP (United States Pharmacopeia) together bring you sixteen opportunities to attend their flagship course, Aseptic Processing and Compliance Tools for USP 797. This two-and-one-half-day seminar will be taught by industry experts and members of the USP 797 Sterile Compounding Committee. In addition a companion course, Safe Handling and Preparation of Hazardous Drugs, will be offered six times during the 2009 calendar year with professional faculty.

Wednesday, December 10, 2008

Global Trend of Farmed Fish Consumption Overtaking Wild-Raised Plays Out Domestically With Launch of Bell Aquaculture

This year for the first time, according to a recent Wall Street Journal/Europe article, humans will eat more farmed fish than wild fish. The announcement is made by Michael Miller, Bell Aquaculture President & COO, who says the WSJ referenced a report now being prepared by the United Nations Food and Agriculture Organization and featured a cod farm in Norway. The same trend is playing out in the U.S./Great Lakes Region for yellow perch, as detailed in Food Engineering magazine, with Bell Aquaculture's launch this year of the nation's largest yellow perch farm. Plus, the same holds true for farmed salmon in the UK, according to The Times Online. Details of each article follows.

Monday, December 08, 2008

Thank you Steve Raabe and the Sunday Denver Post

Yesterday's Sunday Denver Post featured a Q&A with the Colorado BioScience Assn's new Executive Director John Collar and DP Business Reporter Steve Raabe. The photo here was taken last week by Karl Gehring, The Denver Post.

Read the article: Biomedical work may eventually cut health costs - The Denver Post

Baxa Corp Leads With New Rapid-Fill Colored Labels Product At ASHP In Orlando

Baxa Corporation announces its focus on new Rapid-Fill ASF colored label and Productivity and Compliance Tools (PACT) products at the 2008 American Society of Health-System Pharmacists Mid-year Clinical Meeting and Exhibition beginning today at the Orange County Convention Center in Orlando, FL. Also featured in Baxa booth #2249 are the Exacta-Mix™ 2400 Automated Compounder and Abacus™ TPN Calculation Software.

Read about in on PR Web

Wednesday, December 03, 2008

Baxa Corporation Announces Co-Marketing Agreement With Industry Leaders Pharmacy OneSource, Inc, and ClinicalIQ, LLC

Englewood, Colo., December 3, 2008 -- Baxa Corporation has teamed up with industry leaders ClinicalIQ, LLC and Pharmacy OneSource, Inc., to convey a complete compliance solution for the latest updates in United States Pharmacopeia (USP) 797 regulations. The alliance among these industry-leading companies provides health-system pharmacies with the tools to stay compliant with the standards set forth by USP. Each company focuses on one of the three regulatory requirements of USP 797: personnel training, facility design and quality documentation. These companies' products and services are designed to work in tandem, simplifying the requirements and helping users meet pharmacy-specific USP 797 compliance needs.

Link to the full release