Monday, December 29, 2008

Absolutely PR Owner/Founder Maggie Chamberlin Holben, APR, Appointed to Second Three-Year Term on The Colorado BioScience Association Board

Maggie Chamberlin Holben, owner/founder of Denver public relations consulting firm Absolutely Public Relations, has been appointed to a second three-year term on the Colorado BioScience Association (CBSA) Board of Directors. As a board member of the CBSA since 2005, Holben serves as chair of the association’s Communications Committee and assists with media relations efforts for the organization.

In 2008, Absolutely PR's CBSA Colorado Rankings campaign was featured in Medical Device Daily; Externship campaign in BioOptics World, Nature Biotechnology and BioWorld Perspectives; and a CBSA bylined article for Drug Discovery & Development. Further, in the Denver market, CBSA enjoy numerous placements this year, including most recently the Denver Post feature on the CBSA/BioWest Venture Showcase competition and new executive director Q&A, and the Denver Business Journal exclusive of the John Collar Executive Director announcement in late November. Colorado Public Radio in Denver and Boulder both ran features about CBSA and its BioWest Venture Showcase competition, plus 9News/My20's Kyle Dyer aired an interview about the new CBSA Career Fair debuting at the 2008 BioWest Conference & Expo.

Since 2005 when the CBSA’s formal media relations program launched by Absolutely PR for CBSA, there have been 523 recorded print editorial media placements, which is the equivalent of at least $433,076.59 if the same amount of space was purchased as advertising. These print placements total 34,715,218 in circulation exposure (metrics updated as of December 12, 2008).

In addition to traditional mainstream media targets Absolutely PR has also made extensive use of the new media information pipelines for CBSA, including the Colorado BioScience Association LinkedIn group, managed by Holben --; a blogspot newsfeed --; and ongoing Twitter posts for CBSA pitches and placements, plus announcement tweets throughout the 2008 BioWest conference, Nov. 13 and 14.

Absolutely PR offers - and to help clients achieve media awareness success. The company blogs placements and postings here at and on Twitter at

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