Tuesday, July 25, 2017
"Don’t launch your email newsletter blindly–get a head start and learn from my successes, failures, and many experiments over the years...
...Today, newsletters are flooding inboxes. The question isn’t whether or not you should start an email newsletter; it’s how can you create a newsletter people will actually want to open?"
Link to the full posting
Tuesday, April 04, 2017
"The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects."
Link to the full posting.
Tuesday, January 17, 2017
"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."
Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion.
Link to the posting.