Monday, October 24, 2016

Poynter: "Print advertising woes are getting worse"

Quoting, in part, from Poynter's October 21 posting by Rick Edmonds:

"The first half of 2016 was financially bleak for newspaper organizations; the second may be even worse...

...The shift of a share of print budgets to various digital marketing formats continues year to year with new opportunities in video and podcasts emerging in 2016. Some stalwart print advertisers — retail stores and financial institutions — are facing digital disruption in their own industries and squeezing ad budgets...

...Pharmaceutical advertising, still heavy on TV and present in magazines, seems to have disappeared entirely from newspapers. And the political ad wave that boosts local broadcasters again has largely passed newspapers by."

Link to the full posting.