Monday, May 09, 2016

LA Times: "YouTube now bigger than TV among advertisers' target audience"

Quoting writer Stephen Battaglio's May 5th posting:

"YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.

'I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.'"

Link to the full article on LATimes.com

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