Monday, May 09, 2016
LA Times: "YouTube now bigger than TV among advertisers' target audience"
"YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.
'I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.'"
Link to the full article on LATimes.com