Wednesday, January 28, 2015

Absolutely PR Wraps Up Ten-Year Consulting Relationship with the Colorado BioScience Association

Absolutely Public Relations completed ten years of consulting the Colorado BioScience Association (CBSA) last month, retiring from the contractual commitment. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, “I proactively ended this long, productive and valuable client relationship after a decade in order to redefine how I deliver PR consulting services to clients going forward. Absolutely PR, founded in April 1999, remains open, and I will be taking on projects of a lesser scope than in the past to allow more personal time for travel and relaxation with my family.” Absolutely PR also remains a CBSA member company. 

Since April 2005 when CBSA began its proactive media relations program with Absolutely PR's assistance, there have been 1,588 recorded print editorial media placements featuring Colorado Bioscience Association, which is the equivalent of $1,037,078.72 if the same of space was purchased as advertising. This exposure totals 61,588,714 in circulation and is in addition to those same articles also appearing in online versions of the various publications. Online exposure (reported starting in 2009, totals 1,128,221,316). Geographic readership focus of the placement outlets (international, national/trade and regional/local) to date breaks out accordingly: 2% have been international; 47% national/trade; and 51% regional/local since we began monitoring.

Here is a sampling of placement highlights from the past decade of CBSA’s PR program lead by Absolutely PR:


Sep 11, 2014 - Denver Post – BioWest 2014: 'Colorado biotech firms…innovate efficiently' - 

Sep 11, 2014 – Denver Business Journal – BioWest 2014: ‘'FDA could be source of innovation, Hamburg says' -  and speech posting at the FDA website: 

Sep 11, 2014 – InnovatioNews - ‘BioWest 2014 offers insight on creating healthier workforce, getting products to market’ -  


Nov 8, 2013 – Denver Business Journal – Colorado “Biotech industry honors founders, companies” -

Oct 16, 2013 - Xconomy: 'Colorado Biotech Searches for a Few More Investors, Anchor Tenants' - 

Sep 20, 2013 – InnovatioNews – Colorado’s “CBSA investor and partnering conference shines spotlight on region’s most promising bioscience firms”


Dec 14, 2012 – Denver Business Journal – “Colorado BioScience Association hands out nine awards” -

Nov 8, 2012 - Denver Post: 'April Giles named CEO of Colorado BioScience Association' - 

Oct 22, 2012 – BIOTechNow – “Biotech is Growing in Colorado” 


Dec 9, 2011 – Denver Business Journal – “Colorado BioScience Association bestows 2011 awards” - 

Sep 23, 2011 – Rocky Mountain Life Science Investor & Partnering Conference: Denver Post – “Colorado biotechs court financing by showing off inventions” -

Sep 15, 2011 – Genetic Engineering & Biotechnology News – “GEN on Fort Collins, Colorado-based VetDC: 'Firm Finds New Uses for Drugs, Diagnostics, and Devices in Companion Animals' - 


Sept 7, 2010 – Denver Business Journal – “CSU prof Temple Grandin, subject of HBO movie, to keynote Denver’s BioWest”  -

Sep 2010 – Bylined Article: iStudent Advisor: “The Science of Biotechnology: Why Colorado is a perfect place to study” – PDF:  


Nov 2009 – Inc Magazine – “Innovation: A New Way to Fight Germs - Sharklet Technologies' Tony Brennan invented a sharkskin-like pattern that resists microbes” - 
Oct 11, 2009 – Denver Business Journal – Colorado’s ”CBSA pushes education initiatives to help attract future workers” -

Sep 18, 2009 – Rocky Mountain Life Science Investor Conference: Denver Post – “Biotech companies court venture capitalists: Medical Money” - 

Sep 2008 – Nature Biotechnology – Colorado: “Growing the bioscience career pipeline – a new program connects local science teachers with the bioscience industry” – PDF: 

Aug 29, 2008 – Denver Business Journal – Colorado – “Med device industry stays healthy” – PDF: 


Dec 12, 2007 – Medical Device Daily - BioWest 2007- Ubl: healthcare ‘homogeneous’ for Dems, not ‘at top’ for GOP” PDF: 

Dec 11, 2007 – Medical Device Daily – ‘BioWest 2007: ‘Showcase,’ and MDD, select ingenious valve firm as tops’ – PDF: 
Dec 10, 2007 – Medical Device Daily - “BioWest 2007: Making med-tech & providing the services to do it well” - PDF: 


Oct 2006 – Medical Design – “BioWest 2006 closes with record attendance” – PDF:  

Sep 25, 2006 – Denver Business Journal – Colorado “State offering $2M in bioscience grants” -

Sep 5, 2006 – Medical Device Daily – “BioWest 2006: TheraTogs is a ‘wearable hugs’ maker right at home in Telluride” – PDF:  


Nov 9, 2005 – Denver Business Journal – Colorado “Bioscience group bestows awards” -

Oct 9, 2005 – Denver Business Journal – “Dollars flowing to Colorado's biotech players: Replidyne, GlobeImmune net $96M in only one month” -

Oct 2, 2005 – Denver Business Journal – “Authority, incubator boost Colorado Biotech” -


Absolutely PR also initiated and maintained CBSA’s social media channels. These channels included: 

Additional Backgrounding

In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. During the presentation Emcee Rob Reuteman, business editor of the now shuttered Rocky Mountain News, shared these comments on behalf of CBSA: “Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover, she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press delegations. She coordinates the industry’s media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. As a media consultant, Holben represents several of Colorado’s leading bioscience companies. Due to Holben’s professionalism and effort, Colorado’s bioscience industry isn’t such a secret anymore.” 

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