Since April 2005 when CBSA began its proactive media relations program with Absolutely PR's assistance, there have been 1,588 recorded print editorial media placements featuring Colorado Bioscience Association, which is the equivalent of $1,037,078.72 if the same of space was purchased as advertising. This exposure totals 61,588,714 in circulation and is in addition to those same articles also appearing in online versions of the various publications. Online exposure (reported starting in 2009, totals 1,128,221,316). Geographic readership focus of the placement outlets (international, national/trade and regional/local) to date breaks out accordingly: 2% have been international; 47% national/trade; and 51% regional/local since we began monitoring.
Here is a sampling of placement highlights from the past decade of CBSA’s PR program lead by Absolutely PR:
2014
Sep 11, 2014 - Denver Post – BioWest 2014: 'Colorado biotech
firms…innovate efficiently' - http://www.denverpost.com/Business/ci_26510215/Colorado-biotech-firms-trying-to-innovate-efficiently
Sep 11, 2014 – Denver Business Journal – BioWest 2014: ‘'FDA
could be source of innovation, Hamburg says' - http://www.bizjournals.com/denver/blog/boosters_bits/2014/09/fda-could-be-source-of-innovation-hamburg-says.html?page=all and speech posting at the FDA website: http://www.fda.gov/NewsEvents/Speeches/ucm415798.htm
Sep 11, 2014 – InnovatioNews - ‘BioWest 2014 offers insight
on creating healthier workforce, getting products to market’ - http://innovationews.com/science/bioscience/biowest-2014-offers-insight-on-creating-healthier-workforce-getting-products-to-market/
2013
Nov 8, 2013 – Denver Business Journal – Colorado “Biotech
industry honors founders, companies” - http://www.bizjournals.com/denver/blog/boosters_bits/2013/11/biotech-industry-honors-founders.html
Oct 16, 2013 - Xconomy: 'Colorado Biotech Searches for a Few
More Investors, Anchor Tenants' - http://www.xconomy.com/boulder-denver/2013/10/16/colorado-biotech-searches-investors-anchor-tenants/?single_page=true
Sep 20, 2013 – InnovatioNews – Colorado’s “CBSA investor and
partnering conference shines spotlight on region’s most promising bioscience
firms” http://innovationews.com/science/bioscience/investor-and-partnering-conference-shines-spotlight-on-regions-most-promising-bioscience-firms/
2012
Dec 14, 2012 – Denver Business Journal – “Colorado
BioScience Association hands out nine awards” -
http://www.bizjournals.com/denver/print-edition/2012/12/14/colorado-bioscience-association-hands.html?page=all
Nov 8, 2012 - Denver Post: 'April Giles named CEO of
Colorado BioScience Association' - http://www.denverpost.com/breakingnews/ci_21956260/april-giles-named-ceo-colorado-bioscience-association
Oct 22, 2012 – BIOTechNow – “Biotech is Growing in Colorado”
http://www.biotech-now.org/public-policy/2012/10/biotech-is-growing-in-colorado#
2011
Dec 9, 2011 – Denver Business Journal – “Colorado BioScience
Association bestows 2011 awards” - http://www.bizjournals.com/denver/morning_call/2011/12/colorado-bioscience-association.html
Sep 23, 2011 – Rocky Mountain Life Science Investor &
Partnering Conference: Denver Post – “Colorado biotechs court financing by
showing off inventions” - http://www.denverpost.com/Business/ci_18958018/Colorado-biotechs-court-financing-by-showing
Sep 15, 2011 – Genetic Engineering & Biotechnology News
– “GEN on Fort Collins, Colorado-based VetDC: 'Firm Finds New Uses for Drugs,
Diagnostics, and Devices in Companion Animals' - http://www.genengnews.com/gen-articles/repurposing-biotechnology-products-for-pet-care/3803/?kwrd=VetDC
2010
Sep 30, 2010 – Colorado Public Radio - "Biotech in
Colorado: Synthetic Sharkskin and So Much More" - http://media.cpr.org/audio/NewsFeatures/2010/09/30/100930_1001_ATC_500_EW_Biotech_Venture_Showcase_-_WITH_LEAD.32.mp3
MP3 and PDF: https://www.dropbox.com/s/yvbylspntloll3p/ColoradoPublicRadio%20BioWest2010%2030Sept2010.mp3?dl=0
Sept 7, 2010 – Denver Business Journal – “CSU prof Temple
Grandin, subject of HBO movie, to keynote Denver’s BioWest” - http://www.bizjournals.com/denver/stories/2010/09/06/daily8.html
Sep 2010 – Bylined Article: iStudent Advisor: “The Science
of Biotechnology: Why Colorado is a perfect place to study” – PDF: https://www.dropbox.com/s/c44bj863vnuz7xy/iStudentAdvisor%20Sept2010.pdf?dl=0
2009
Nov 2009 – Inc Magazine – “Innovation: A New Way to Fight
Germs - Sharklet Technologies' Tony Brennan invented a sharkskin-like pattern
that resists microbes” - http://www.inc.com/magazine/20091101/innovation-a-new-way-to-fight-germs.html
Oct 11, 2009 – Denver Business Journal – Colorado’s ”CBSA
pushes education initiatives to help attract future workers” - http://www.bizjournals.com/denver/stories/2009/10/12/story7.html?page=all
Sep 18, 2009 – Rocky Mountain Life Science Investor
Conference: Denver Post – “Biotech companies court venture capitalists: Medical
Money” - http://www.denverpost.com/Business/ci_13362212/Biotech-companies-court-venture-capitalists
2008
Dec 1, 2008 – Bylined Article: Drug Discovery &
Development – “Rocky Mountain High Bioscience” – http://www.dddmag.com/articles/2008/12/rocky-mountain-high-bioscience PDF: https://www.dropbox.com/s/2hvjgg2kikicxsb/DD%26D%20WebExclusive%20RockyMountainHighBioScience%209Dec2008.pdf?dl=0
Nov 13-14, 2008 – Colorado Public Radio – 2008 Venture
Showcase at BioWest 2008 – Part 1 &
Part 2 MP3s: https://www.dropbox.com/s/7yu97kcud6u5066/ColoradoPublicRadio%20BioWest2008%2013Nov2008%20PtOne.mp3?dl=0
and https://www.dropbox.com/s/xf0vgij0ubsbsjj/ColoradoPublicRadio%20BioWest2008%2014Nov2008%20PtTwo.mp3?dl=0
Sep 2008 – Nature Biotechnology – Colorado: “Growing the
bioscience career pipeline – a new program connects local science teachers with
the bioscience industry” – PDF: https://www.dropbox.com/s/ydd5bgezt985qxh/NatureBiotechnology%20Externship%20September2008.pdf?dl=0
Aug 29, 2008 – Denver Business Journal – Colorado – “Med
device industry stays healthy” – PDF: https://www.dropbox.com/s/l556qpo9em2x6tu/DBJ%20MedDeviceOverview%2029Aug2008.pdf?dl=0
2007
Dec 12, 2007 – Medical Device Daily - BioWest 2007- Ubl:
healthcare ‘homogeneous’ for Dems, not ‘at top’ for GOP” PDF: https://www.dropbox.com/s/20ef3o5tvfxc0ug/MedicalDeviceDaily%2012Dec07%20UblCollinsRecap.pdf?dl=0
Dec 11, 2007 – Medical Device Daily – ‘BioWest 2007:
‘Showcase,’ and MDD, select ingenious valve firm as tops’ – PDF: https://www.dropbox.com/s/0hsfz3qs2z5loqe/MedicalDeviceDaily%2011Dec07%20VentureShowcaseResultsAndRecap.pdf?dl=0
Dec 10, 2007 – Medical Device Daily - “BioWest 2007: Making
med-tech & providing the services to do it well” - PDF: https://www.dropbox.com/s/m5vy4m84mjrif0a/MedicalDeviceDaily%2010Dec07%20RitterBeamOneQuestPD.pdf?dl=0
2006
Oct 2006 – Medical Design – “BioWest 2006 closes with record
attendance” – PDF: https://www.dropbox.com/s/jnds7f96ub19rqj/MedicalDesign%20BioWest2006%20Oct2006.pdf?dl=0
Sep 25, 2006 – Denver Business Journal – Colorado “State
offering $2M in bioscience grants” - http://www.bizjournals.com/denver/stories/2006/09/25/daily12.html
Sep 5, 2006 – Medical Device Daily – “BioWest 2006:
TheraTogs is a ‘wearable hugs’ maker right at home in Telluride” – PDF: https://www.dropbox.com/s/a5uxv0se0owtfpv/MedicalDeviceDaily%205Sept2006%20TheraTogs.pdf?dl=0
2005
Nov 9, 2005 – Denver Business Journal – Colorado
“Bioscience group bestows awards” - http://www.bizjournals.com/denver/stories/2005/11/07/daily46.html
Oct 9, 2005 – Denver Business Journal – “Dollars flowing to
Colorado's biotech players: Replidyne, GlobeImmune net $96M in only one month”
- http://www.bizjournals.com/denver/stories/2005/10/10/story3.html?page=all
Oct 2, 2005 – Denver Business Journal – “Authority,
incubator boost Colorado Biotech” - http://www.bizjournals.com/denver/stories/2005/10/03/story4.html?page=all
2008-2014
Absolutely PR also initiated and maintained CBSA’s social media channels. These channels included:
Twitter:
http://www.twitter.com/COBioscience
Facebook
Fan Page: http://www.facebook.com/ColoradoBioScienceAssociation
Blogger: http://coloradobio.blogspot.com
YouTube:
http://www.youtube.com/COBioscience
Pinterest:
http://pinterest.com/COBioscience
Tumblr:
http://cobioscience.tumblr.com
Instagram: http://instagram.com/coloradobioscience
Additional Backgrounding
In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. During the presentation Emcee Rob Reuteman, business editor of the now shuttered Rocky Mountain News, shared these comments on behalf of CBSA: “Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover, she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press delegations. She coordinates the industry’s media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. As a media consultant, Holben represents several of Colorado’s leading bioscience companies. Due to Holben’s professionalism and effort, Colorado’s bioscience industry isn’t such a secret anymore.”