From ditching "unmet medical need," "novel," and "orphan drug" in messaging to engaging media training and coaching regimens into your daily life, former CNBC reporter turned PR/media strategist, Mike Huckman, SVP with New York's MSL Group, shared his insights from years in the business during the luncheon keynote for BioWest 2012 in Denver.
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Get more of Mike Huckman at: http://www.mslworldwide.com/mikehuckmansprescription
#BioWest via PitchEngine
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