“We used to joke that we were Colorado’s best kept secret,” reports Baxa Corporation’s Vice President of Marketing Marian Robinson. This was before the company began garnering attention by winning awards and making headlines for acquiring ForHealth Technologies, a Florida based maker of healthcare software and robotics. For a firm that has been operating since 1981 as one of the state’s foremost family-owned businesses, the lack of recognition among the general public does come as a surprise, given the company reaps over $150M in sales and employs north of 500 people worldwide. Yet while Robinson admits there is some difficulty in putting a label around what Baxa does – manufacturing and marketing inexpensive disposables to expensive robotics for hospital pharmacies – the company has long enjoyed a reputation among its customers as the foremost provider of products for enhancing pharmacy safety.
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